Jumbo Shrimp Marketing

Several months ago I stumbled across some YouTube marketing presentations by John Moore of Brand Autopsy.

Here's an interesting presentation called "Jumbo Marketing: Get Bigger by Acting Smaller".

In this clip, John, formerly a National Director of Marketing for Whole Foods Market, outlines some of his thoughts on "Getting Bigger by Acting Smaller":

1. Be the best, not the biggest

2. Be passionate about your business

3. Passion attracts passion

4. Treat employees as family

5. Re-define success--measure the impact

Check out these great blogs for more information about this topic:

Small is the new big

How Business Can Get Bigger by Acting Smaller

Bigger Isn't Always Better

Small Giants